Step 4: Find a good local team
If you want your business in China to grow, you will need an excellent local team!
A dynamic and efficient team
“This step is extremely important for the implementation efficiency,” said Lancy Jia. She is the founder and CEO of Sumino Oy, a Finnish company specializing in educational content integration and localization into the Chinese market and other markets in Asia.
“If you want to grow in China, it is difficult to control your operations remotely,” Jia explained, adding that “It is possible, but it is not the most dynamic or efficient way. In that regard, a local team is always better.”
Jia knows this from her own experience too, as Sumino has employees in both Finland and China.
Good partner essential when recruiting
For a European company with only a few contacts in China, recruiting a capable team is not an easy quest, however.
“Recruiting is always complicated,” Jia admitted. She advised asking your Chinese partner for help.
“And then we come back to the importance of the local partner. With the right partner, everything goes smoothly.”
So, make sure to read about finding the right partner, before you consider hiring a local team!
This is the fourth and final article in our step-by-step guide on entering the Chinese education market.
Here, you can find the three first articles:
Do not hesitate to contact us to learn more about entering the Chinese market!